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B.S. in B.A/ Marketing

General Education Requirements

The General Requirements (GER) courses are in Writing, Oral Communications, the Natural Sciences, Mathematics, Societies & Institutions, Artistic & Literary Perspectives and Personal & Social Responsibility. These courses provide students with a broad-range of education that will provide a base of knowledge to better enable students to develop the analytical skills needed in the world of business.

General Education Requirements (GER)
English 1550, Writing I & English 1551, Writing II
Philosophy 2625, Introduction to Professional Ethics
Artistic & Literary Perspectives Elective(s)
Comst 1545, Communication Theory & Practice
Natural Science Electives
Societies & Institutions
Psychology 1560, General Psychology
GER Elective (Artistic & Literary Perspectives or Natural Science Elective)

II. Business Tool Courses in mathematics, economics, accounting, statistics and legal environment are the Tools necessary to prepare students for the Upper Division Business Courses.

Business Tool Courses
Business 1500, Dynamics of U.S. & Global Business
Math 1548, College Business Math 1
Math 1549, College Business Math 2
Economics 2610, Principles 1
Economics 2630, Principles 2
Management 2604, Legal Environment of Business
Accounting 2602, Financial Accounting
Accounting 2603, Managerial Accounting
Economics 3780, Business & Econ Statistics AND
Economics 3781, Econ Statistics Workshop

III. Business Core Courses
The Business Core Courses are introductory and capstone in Finance, Management, and Marketing. These 3700 level courses introduce students to the various fields of business. Management 4850 is the capstone course, which is the synthesis of prior business courses.

All Business Core Courses require a Permit or a Declared Major.
Fin 3720, Business Finance
Mkgt 3703, Marketing Concepts and Practices
Mgt 3725, Fundamentals of Management
Mgt 4850, Strategic Management & Leadership

Business Core Permits
Bachelor of Science in Business Administration (B.S. in B.A.) degree-seeking students must have a declared major in order to register for Finance 3720, Management 3725 and Marketing 3703. Management 4850 requires a course permit. It is the capstone course for all business majors. Permits for Management 4850 are distributed by the WCBA academic advisors.

Suggested Course Sequence


First Year Schedule for ALL Majors

Second Year Schedule for ALL Majors

Third Year Schedule for Marketing Majors

Fourth Year Schedule for Marketing Majors

A.A. DEGREE

SUGGESTED FIRST-YEAR SCHEDULE*

SUGGESTED FIRST-YEAR SCHEDULE*

*Suggested schedules do not include developmental courses.

Marketing Concentration Requirements for Associate Degree
Select three (3) courses from the following:
Marketing 3709, Retail Marketing
Marketing 3713, Retail Merchandise Buying
Marketing 3720, Industrial Marketing
Marketing 3726, Consumer Buying
Marketing 3740, Professional Selling
Marketing 3755, Shopping Center Fund
Advertising 3711, Marketing Communications
Advertising 3712, Creative Strategy
Advertising 3717, Media Planning & Buying
Public Relations 3710, Basic Public Relations

See the Schedule of Undergraduate Courses on the YSU web page for a listing of classes at www.ysu.edu.

MARKETING MINOR
Mktg 3703 Mtg Concepts & Practice 4
Mktg 3726 Consumer Behavior 3
Mktg 3740 Professional Selling 3
Mktg 4825 Marketing Management 3

Plus 6 s.h. from the following courses:
Mktg 3709 Retail Marketing 3
Mktg 3720 Industrial Marketing 3
Mktg 4815 Marketing Research 3
Mktg 4845 International Marketing 3

Total Semester Hours 19

BUSINESS MINOR
Acctg 2602 Financial Accounting 3
Acctg 2603 Managerial Accounting 3
Mktg 3703 Mktg Concepts & Practices 4
Fin 3720 Business Finance 3
Mgt 3725 Fundamentals of Mgt 3
Mgt 3761 Information Systems for Mgt 3
Mgt 3737 Management Science 3

Total Semester Hours 22

PRE-MBA MINOR
Fin 6900 Fin Acctg/Finance Decision 4
Mktg 6900 Foundations of Mktg 2
Mgt 6900 Foundations of Mgt 2
Mgt 6916 Quant Analysis for Bus 2
Mgt 6917 Information Systems for Mgt 2
Econ 6900 Statistical Problems or 3
Econ 3780/3781 Bus/Econ Stats/Wkshp 5
Econ 6901 Basic Economic Analysis or 3
Econ 2610/2630 Principles I/II 6

Total Semester Hours 18-23

Student Organizations

Advertising Club/Alpha Delta Sigma
American Marketing Association Collegiate Chapter
Beta Gamma Sigma
Student Leadership Council
Student Nonprofit Leadership Organization
Students in Free Enterprise